AI-enabled eCommerce & Digital CX Consulting

Better digital journeys.
Powered by practical AI.

Helping consumer businesses improve conversion, digital customer service, and commercial performance through AI and product strategy that actually works.

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Credentials
Oxford Saïd AI Programme
MIT AI Strategy
LSE AI Risk & Governance
Services

What Mawdsley Advisory does

Every engagement is practical, specific, and scoped to your actual business. No generic frameworks, no unnecessary complexity.

01
AI Opportunity Assessment
A clear-eyed view of where AI can drive real commercial value in your business — and where it can't. Practical recommendations, not a technology wishlist.
02
eCommerce Journey Optimisation
Identifying and closing the gaps in your digital purchase journey — from acquisition through to conversion, using data, experimentation, and AI-driven personalisation.
03
Digital Customer Service Strategy
Building self-serve and AI-assisted service models that reduce contact centre demand and improve customer experience — without sacrificing quality.
04
Product Leadership & Transformation
Senior product and digital leadership for organisations navigating change — building the team structures, roadmaps, and ways of working that enable sustainable growth.
05
Fractional & Advisory Support
Ongoing senior input without the overhead of a full-time hire. Available for retainer engagements, interim leadership, and board-level advisory.
About

20 years building digital products at scale.

Alistair Mawdsley spent two decades at Virgin Media O2, most recently as Head of Digital Product Management, leading eCommerce, digital customer care, and AI product strategy, matrix managing 300+ stakeholders across four product functions.

He scaled My O2's digital revenue from £1m to £500m annualised, built AI personalisation and conversational service products at scale, delivered Open Banking in eCommerce ahead of Amazon's UK equivalent, and owned the Google and Vertex AI strategic partnership.

He now works with consumer businesses on the practical application of AI across digital experience and commercial performance, and serves as Board Trustee and Director of AI & Digital Innovation at Your Financial Wellbeing, a regulated financial charity.

20
Years in digital product and eCommerce leadership
£500m
Annualised My O2 digital revenue, scaled from £1m
10m
Active users across scaled consumer digital products
300+
Stakeholders managed across four product functions
Contact

Let's talk.

Whether that's an AI assessment, a journey optimisation question, or exploring what a fractional engagement might look like — the best place to start is a conversation.

Email: alistair@mawdsleyadvisory.com

London, UK

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